Sick of Ads on everything!
How do they find me?
How do they know what i was shopping for?
I will try to answer some of these questions here.
How Does It Work?
NAI (Network Advertising Initiative) companies help advertisers show relevant ads — matching these ads with broad interest categories or groups like male clothing shoppers 25-34 or car buyers in Illinois. NAI members distinguish between visitors to a site and users of an app, assigning them to broad interest category groups using information such as the types of websites visited or the demographics of people who use a certain app. For NAI members, IBA/CAA is not about you as an identifiable individual. Instead, NAI member companies make educated guesses about the preferences and interests of consumers like you.
How do I get placed in interest categories and groups?
The basic way you are placed into an interest category or group on a browser is based on your visits to websites. Let’s say an NAI member company partnered with a clothing retail website that you visit. That NAI member would assign an ID to your browser usually by storing a unique ID number in a text file or cookie on your browser. This is then matched to a “clothing shopper” category by pairing that ID number with interest categories/groups in an online database.
Unique ID Number: 871749823
has the additional pairing of
Matched Categories Male, Age 25-34, clothing
Other information can be used to match you into a group, as well. For example, if you have previously purchased blue jeans and shirts from a website. That website would tell the NAI company to also match:
jean buyer and shirt buyer to your assigned ID.
On mobile apps, the process is similar but it uses a different set of technologies.
The mobile operating system you use, like Android or iOS, is likely to provide an identifier specifically for advertisers to use. This Mobile Advertising Identifier functions similarly to a cookie. It enables advertisers to identify your behavior across apps, without needing to use a more permanent phone or tablet identifier. Most of these identifiers include privacy options that allow users to reset the assigned identifier or to opt-out of Cross-App Advertising. To do Cross-App Advertising, the NAI member may work with an app so that it can send them information relevant to your preferences. For example, if you open an app to look for highly rated local pizza parlors, that app may tell the NAI member that a user with your device identifier may be interested in Pizza, and that the user is in Bumf#ck Iowa. This information may be used to show ads for more local pizza joints.
Mobile Device Identifier 3966239-23ZZ-944A-B3C4-8EYUBVBVFISBBS
Matched Categories Male, Age 25-34, Pizza, Bumf#Ck Iowa
How do they find me?
Do you ever see an ad that’s specific to the city you are in? NAI members may sometimes use your location to make sure they don’t serve ads for Bikinis in Alaska or for Winter Coats in Hawaii. So how do advertisers customize ads based on your city,region etc? They use your IP address, assigned to your computer or device on the Internet. You know what they are; they look like this: 192.168.208.240. Basically its your computers Social security number. assigned to you only and associated with general area that your located. Your ISP Internet service provide is based in your general area for starters. Like if you live in Maine your isp is Comcast and they are located in Biddeford Maine. There thats a general location. That is how NAI members sometimes use this information to show ads customized to your region.
Browsers and mobile devices now also include numerous technologies to identify your location, including GPS (Global Positioning System), WiFi triangulation, and iBeacons. These types of location tend to be more precise (like the phone you lost is at Dunkin Doughnuts on Belch St. Moronsville Wyoming) than a location derived from IP Addresses. NAI members are required to obtain Opt-In Consent from you if they want to store your precise location for ad purposes.
How do they know what i was shopping for?
Is there a pair of sneakers popping up as you surf the Internet?
A collar for your pup you’re seeing advertised on several different websites you’ve been browsing?
WTF? How does this happen?
Well the process is basically the same as getting categorized, as described above. Instead of a broad interest category, it is specific product like Blue Jeans or Lawn Tractor This is called Re-targeting. All of NAI’s crap on Interest-Based Advertising and Cross-App Advertising apply this practice. Let’s say you shop for a Zircon Encrusted Tweezers. The website you shopped tells the NAI member it works with to assign a ID they claim is (pseudonymous IE: fictitious) and associate that ID with that particular brand and style of Zircon Encrusted Tweezers. Now, that retailer will know to advertise the exact Zircon Encrusted Tweezers to you. This process does not require retailers to know anything about you as an individual, only someone using that browser wants Zircon Encrusted Tweezers. Advertisers place bids to reach thousands or millions of people that are interested in Zircon Encrusted Tweezers.
Now how do i get these Bullsh!t ads out of my life?
Well hate to say it but you won’t, but…. we can sure crush a lot of them. So lets get busy. We will start off with basic ad killing before we get into heavy snooping like Microsoft does (more on that a little later) First Deleting your cookie every time you close your browser is a PITA (pain in the ass). You have to re enter user names over and over. So we go to the source and stop it that way.
Roll up your sleeves, folks. It’s time to start silencing those annoying ads and block the data mining.
How to opt out…
OK, here’s how to take control of some of this stuff. Nope, this is not really simple, although if you take a WTF approach it doesn’t take long to set everything to BE-GONE. If just prepairing to install Windows 10, you can kill off most of this by declining the Express settings then choosing the options yourself, refusing any request to let the OS or apps access your location and turning the Cortana search assistant off. If you already installed, well sh!t, you’ll need to do All of the following. Even if you were super-cautious (paranoid even) during setup, make sure to follow step 3.
- Go to Settings – Privacy: then go through all 19 Screens there, turn anything of concern off.
- Depending on you, you may want Cortana’s head ripped off then goto Search settings and turn off everything there.
- This is crucial set both options to Off. The Personalized ads wherever I use my Microsoft account which is the root of all this, leaving this on Windows 10 becomes a server for targeted ads.
- Remove your Microsoft account and use a local account instead. Go to Settings – Accounts – Your Account
- Now goto the freaking source The NAI – Network Advertising Initiative and use the consumer OPT OUT page (which is widely publicized … yea sorta)
Click the Manage My Browsers Opt Outs this will start the scan.
Then Click Opt Out Of All and Submit Your Choices
For Android Click The Learn About Mobile Devices Opt Out
For An Android App GoTo DAA – Digital Advertising Alliance
Another Of The 8 Agencies Involved
The biggest, most universal settings are under General, while the other screens let you choose which apps can and can’t access your calendar, messages, camera, mic, etc. There may well be stuff you may want to leave on – for instance, If you want Windows Calendar app to access my calendar data (obv), You just don’t want it to sell that data when on because you don’t want to be bombarded with flower,chocolate, and diamond sale ads when it’s the Mrs. birthday. Also your Unique Advertising ID Number (explained above) is under the general tab Let apps use my advertising ID for experience across apps(turning this off will reset your ID)
Now you have just a basic file search now, as you killed off suggestions, Otherwise you would be locked into Bing and part of your processor is forever dedicated to listening for voice commands you will never use.
If you set up Windows 10 with a Microsoft account, i know it nags the ever living sh!t out of you to do so with horsesh!t about synchronized files and settings and a OneDrive cloud account during installation, all that Bullsh!t means your OS is signed into that account at all times (think about that). Windows 10 itself is spy ware, not just the apps or pages that you’re signed into. But notice that after a little time go back to that page, the “Personalized ads in this browser” setting has miraculously turned back on again. This is exploiting sessions deliberately as an excuse to reset.
This will slow the harvesting, you’ll lose some features like settings synchronization across your PCs and more nagging from stuff Windows Store and OneDrive tho. No biggy i think.
Note: The Other Agencies are:
- 4A’s – American Association of Advertising Agencies
- AAF – American Advertising Federation
- ANA – Association of National Advertisers
- BBB – Better Business Bureaus
- DMA – Data & Marketing Association
- iab – Interactive Advertising Bureau
Mongo Suggest: These Are Free btw.
Available for Android,iOS,Windows
Available for Android, Chrome, Firefox, Internet Explorer, Maxthon, Opera, Safari and Yandex
Multiple PCs with Windows 10?
Yep do this sh!t to all of those lovely machines, they do claim your Microsoft account OPT-OUT should be universal (ummm ok BS). None of this means fewer ads, but it stops so much information about you being gathered and sold, the ads you do see won’t be relevant to what algorithms have decided your interests are. Windows now has a full blown ulterior motive as you can gather. More or clearer options, may become available, depending on how many people get pissed off at Microsoft about this.
But wait, there’s more…
Oh F me C’mon.
Yup! Windows has way more data mining going on inside.
This is a but small example of the Microsoft and other data mining connections.
I will discuss this and give you the super paranoid edition ways of stopping it!
More on this sh!t soon!